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Racingline Group Joins 034Motorsport and EMPI

 

 

 

 

RACINGLINE GROUP JOINS 034MOTORSPORT AND EMPI
Milton Keynes, UK – 21 September 2020

The RacingLine group of companies has joined the Euro Motorparts Group (EMP) alongside 034Motorsport. The acquisition builds the platform for an unrivaled partnership of specialist automotive brands. This partnership represents the perfect fit with shared values built upon a shared passion for customer experience, service excellence, and technological advancements.

RacingLine has an illustrious history. Formed in Great Britain in 1997 as Volkswagen Motorsport UK Ltd, owned by Volkswagen Group AG in Germany, the company moved into private ownership in 2001 under Managing Director Sam Roach, continuing to operate the manufacturer's factory motorsport programs for many years.

Today, RacingLine is a vibrant group of companies and remains a Tier-1 partner to many automotive manufacturers and blue-chip brands. To many, RacingLine is best known around the world for its fast-growing Performance division. Offering a premium-branded, high-performance parts and software range for Volkswagen and Audi vehicles, it has evolved directly from RacingLine's 'works' motorsport experience, resources, and ethos.

RacingLine's Events division delivers premium corporate events each year for the automotive sector. Meanwhile, RacingLine's Motorsport heritage continues with its management of the UK's prestigious FIA Formula 4 Championship.

"To open RacingLine's next chapter alongside such esteemed brands as EMPI and 034Motorsport allows us to truly realize our vision for the company's future. It represents the natural progression for our team, our partners, and our current and future customers," explained Sam Roach, Managing Director of RacingLine.

"We're proud of the rapid growth that our company has enjoyed over the past five years. Through this acquisition, we can unlock the resources to continue this momentum unabated. The 'powerhouse' that the partnership with EMPI and 034Motorsport represents will deliver us many opportunities to enhance our capabilities to excite and delight our customers. For us, it's the right step, at the right time, with the right partners," continued Roach.

"We cannot be more thrilled to join with Racingline Performance, a competitor we've always respected and now can collaborate directly with to do more of the things that have made us both successful. By sharing resources, expertise, and the drive of both companies to innovate, we feel we have created a force that the industry has never seen before," Javad Shadzi, President 034Motorsport added.

Peter Guile, CEO of EMP Group, summarised, "RacingLine is the perfect addition to the EMP family. As an established business with a 50+ year history, EMP Group is ideally placed to partner with RacingLine, a high growth company, to provide the resources to accelerate product innovation and enhance logistics and product fulfillment. The positioning of RacingLine alongside 034Motorsport and the EMP family of brands reinforces our mission to fuel enthusiast's passion, whether owners of classic VWs right through to modern performance vehicles. It's a perfect fit that allows the whole to be much more than the individual parts."

 

About Euro Motorparts Group (EMP)

While EMP Group is a new name in the automotive aftermarket, it brings a 50-year pedigree derived from its leading portfolio of brands, including EMPI Inc, JayCee Enterprises, 034Motorsport, alongside its newest member, the RacingLine Group of companies.

In October 2019, 034Motorsport joined the EMP Group. Founded in 2005, 034Motorsport has built an enviable reputation for performance parts, tuning, and service, with a passion for bringing motorsport-quality performance upgrades and tuning to Audi, Volkswagen, and BMW vehicles.

The addition of RacingLine to the EMP Group family of brands reinforces our mission to fuel enthusiasts' passion - whether classic Bug owners or drivers of modern performance vehicles.

 

 

About EMPI, Inc.

EMPI Inc. is recognized by enthusiasts Worldwide as the premier brand of VW Performance and Appearance aftermarket products for the air-cooled market. For over 50 years, EMPI has been the supplier of choice, building on its racing and restoration heritage to provide the best quality, design, performance, and product availability. EMPI is committed to Air-Cooled VW's while expanding the product offering to include a wide range of Water-Cooled VW products and Porsche performance parts.

 

About RacingLine Group

RacingLine was formed by Volkswagen AG, Wolfsburg, in 1997 as Volkswagen Motorsport UK Limited. The company was formed to run the manufacturer's 'works' motorsport programs in the prestigious British Rally Championship and selected World Rally Championship events.

In 2001 Sam Roach, an experienced motorsport driver, purchased the full operation from Volkswagen AG in Wolfsburg, renaming to RacingLine Ltd.

Today, based in Milton Keynes UK, the RacingLine Group is a vibrant group of companies. With RacingLine Events incorporated in 2007 and RacingLine Performance added to the portfolio in 2015, the Group remains a Tier-1 partner to many automotive manufacturers and blue-chip brands.

The company has earned a proud reputation amongst its clients for delivering exceptional products and services, founded upon a deep understanding of all aspects of the automotive sector amongst its team of experienced professionals. With the opportunity to join the EMP Group, the RacingLine team will build upon the firm foundations laid over the past 23 years.

 



About 034Motorsport

034Motorsport is the Audi and Volkswagen enthusiast's premier destination for performance parts, tuning, and service. Founded by Javad Shadzi in 2005, with a passion for bringing motorsport-quality performance upgrades and tuning to Audi and Volkswagen vehicles. The
company has since evolved and grown to meet the expanding needs of enthusiasts, but the underlying passion for innovation, performance, and quality remains.

Enthusiasts operate 034Motorsport. This means you can expect knowledgeable advice and enthusiastic customer service every time. When we aren't at work, you can find us at local car meets, Audi Club Track Days, or home wrenching on our cars. As enthusiasts, we understand the importance of a robust automotive community and give
back to the customers that we owe our success.

034Motorsport is a proud sponsor of Audi Club North America's Golden Gate Chapter and many popular automotive forums, including Audizine, Fourtitude, GolfMkVI, VWvortex, and QuattroWorld. We also support numerous local VW and Audi clubs and frequently host events and get-togethers for club members.

For Enquiries

Cory Rider, crider@empius.com
On behalf of EMP Group
301 E. Orangethorpe Ave
Anaheim, CA 92801, USA

Sam Roach, info@racingline.com
4 Quattro Park, Tanners Drive
Blakelands, Milton Keynes
MK14 5FJ, United Kingdom

Nick Mercadante, social@034motorsport.com
42968 Osgood Road
Fremont, CA 94539, USA

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